I Was Born In.

I Was Born In.

制造商 / 品牌方
Manufacturer / Brand

— —

设计方 / Design

Yamashita Eri

优胜奖

"I Was Born In." is a label design proposal for domestic food fish.

 In Japan, most of the fresh fish sold at retail stores describe their catching prefectures but not the landing ports. The purpose of this label is to clarify where and when they were landed, and to make consumers aware of the passage of marine resources so that they can know the abundance of the sea around their country. 

The label is inspired by the custom of placing the name tag of vessels on the fish in the auction.

"I Was Born In." is a label design proposal for domestic food fish.

 In Japan, most of the fresh fish sold at retail stores describe their catching prefectures but not the landing ports. The purpose of this label is to clarify where and when they were landed, and to make consumers aware of the passage of marine resources so that they can know the abundance of the sea around their country. 

The label is inspired by the custom of placing the name tag of vessels on the fish in the auction.

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